How It All Began

"Film is dead!" the headlines cried. "Onward with progress!" they shouted. "Pish-Posh!" replied the resistance.

 Though the influence of the analogue may pale in comparison to its impact in yesteryears, the world of grain and manual focus remains very much alive. Certainly, too few aspects of our modern lives will have the same lasting effect or timeless qualities of this "deceased medium." 

Unfortunately, it seems we've come to expect this impermanence and have abandoned the idea of timelessness. We encounter too few lasting experiences, and too few lasting memories, with too few lasting items to prompt them. In all our efforts to innovate, we've fallen backward. That Vintage Lens is here to aid in a reversal of this trend; to remind those reading and watching of all that is lasting and meaningful, both tangible and intangible.

The idea came from a masterful working of German glass and steel; a rather simple item with admirable longevity: a vintage lens. While our lives may consist of temporary goods and temporary experiences, there are still remnants of a time when such was not the norm; a time when moments were valued, and memories lasted a lifetime. 

Today, we remember those times and the photographic instruments that preserved them. Today we look forward, while remembering the virtues of that which came before. Here's to history, here's to timelessness, and here's to the experience.